The innovation of the use of Email in itself helps to save the earth from destructive effects of cutting down trees to made paper. We need to safeguard our vegetation and the environment to maintain the balance of the hydrological cycle. Some of the marketing automation features not only help in business development but nonprofit organization benefit through the dissemination of information. The Email campaign platform, personally, I choose Active Campaign because there are no email deliverability issues, the only marketing software available to spread the news, it helps to inform the public of adverse effects of some of the human activities. In fact, the incorporation of audiovisual content comes in handy to support this course. In the Email campaign, saving the earth organization news is the theme, you can attach a link to videos and photos of before and after the destruction to have an in-depth understanding of the concept the organizations are trying to put across.

The integration of social media in the marketing automation toolkit comes in handy to have an interactive session. The interaction, of course, brings controversies especially for people who are in the business of paper manufacturing for example, but a comprehensive convincing and provision of an alternative – soft copy option helps to change the mindset.

How will you get to communicate to the audience on the importance of conservation of the earth? The digital technology comes in handy. How I wish it came early enough to disseminate information, probably we could be speaking of something else. However, all is not lost. Marketing automation leads generation platform through the Clickfunnels and lead pages allows any user on the websites or any of the referral links has access to a subscription platform to capture their addresses. This is one way of increasing their Email database. It is this email database that acts as a communication tool for the marketing campaigns. We cannot underrate the power of sharing the facility. If you have a good capture of the most influential people in the society like the G8 summit organizers, then be sure of quick uptake and implementation of the news to help salvage the earth from destruction. Take climate change, for example; this is a subject not new to people interested in safer conservation and preservation of the environment. In fact, you can broadcast the information real time in just a matter of minutes through the Email campaigns thanks to online broadcasting functions.

Once you capture the leads, the marketing automation software categorizes them into relevant groups ideal for tailored and personalize Email communication. At the comfort of your computer, you are able to monitor the behavior of the recipients, and any necessary action taken through It’s automated functions like the autoresponders.

The profiling of the Email addresses helps to avoid invalid communication and interaction. If you send to the wrong parties, chances are they land in the trash folder and in turn, gets a massive failure on subscriptions making the noble course an exercise in futility.

\Marketing automation is not just for businesses; it is also a tool used in the dissemination of information to enable our safe stay in our travel earth instead of getting more challenges like that of climate change.